Nutrition Is Easy

So, I was just in NYC, and talking to Sam Kass at a dinner at the Play On 2010 conference (Playworks, check ‘em out).   He had discussed the need to create a relationship between supply and demand to erase the food deserts in our urban and rural areas.  I came back at him and asked him how you would solve the step before demand:  access.  His response:  “This is easy”.  Before you think he was being cavalier, check this out:

http://www.thefoodtrust.org/php/programs/fffi.php

In Philadelphia, PA, they seem to have all but erased this problem through a $30 million dollar partnership called the Fresh Food Financing Initiative. 

Same went on to talk about how he thought that this was the easiest part of the childhood health problem to solve in the U.S., and that the larger conundrum was restoring physical play activity in schools and in daily life for children.  I agree, and more to come on that later. 

Read the above linked story on the Food Trust website, and let me know what you think – please come back to the blog to comment and add us to your RSS feed, your facebook page, your tweets!

3 Responses so far.

  1. Josh Leeger says:

    This is great, Kwame! Something that works!

    • Dr. Kwame M. Brown says:

      Yes, Josh. I think we lose sight of the positive in our efforts to get attention to a problem. The encouraging things that happen can often be just as powerful, if not more powerful, than the doomsday scenarios. This seems to be especially true once the awareness of the problem exists. Once that happens, the fear tactics don’t often inspire as much, or aappropriate action as compared to positive, momentum building events.

      Pay It Forward. Move Theory…Into Action.

  2. Josh Leeger says:

    Agreed baby! Agreed!

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